
About S Tastes
S Tastes is a micro-manufacturing business located in Sharkaphung village, Kamjong, Manipur, focused on producing a range of diverse goods. Registered under India’s MSME sector, the company holds certifications like Udyam Registration and FSSAI, ensuring quality and compliance with manufacturing standards. Owned by Shangreiso Shinglai, S Tastes contributes to local development, supporting employment and economic growth in the Sharkaphung village area. With a GST registration, the company underscores its commitment to transparency and regulatory adherence. S Tastes combines community-oriented values with quality production, catering to local and regional markets while upholding strong standards in manufacturing and business ethics.
Something about Shangreiso Shinglai
Shangreiso Shinglai grew up in the serene village of Sharkaphung, nestled in the rolling hills of Kamjong district in Manipur. Life in Sharkaphung was simple, yet it was not without challenges. Opportunities were scarce, and resources limited, but the villagers had a deep sense of community, resilience, and a determination to thrive despite hardships. Shangreiso’s early years were spent in this close-knit environment, where he learned the values of hard work, resourcefulness, and a strong connection to his roots. These values would later become the foundation of his journey into entrepreneurship.
From a young age, Shangreiso was different. While many of his peers dreamt of moving to the city for a stable government job, he found himself questioning the status quo. He would spend hours observing the small markets in his village, fascinated by the way goods were traded, prices were set, and products moved from one hand to another. He began to wonder what it would be like to create something of his own, something that could contribute to his community and make a difference in people’s lives. However, these thoughts remained a silent dream, tucked away as he went about his daily life.
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After completing high school, Shangreiso decided to pursue a Bachelor of Commerce (B.Com) degree in Imphal, the capital city of Manipur. For a young man from a remote village, life in Imphal was a revelation. The bustling streets, the diverse people, and the energy of the city filled him with a sense of excitement and possibility. College introduced him to the world of business, finance, and entrepreneurship, concepts that ignited a spark within him. He learned about the fundamentals of commerce, the intricacies of trade, and the power of entrepreneurship to transform lives. For the first time, he began to believe that his childhood dreams of creating something meaningful were not only possible but within his reach.
Graduation marked a turning point for Shangreiso. Armed with knowledge and a newfound confidence, he returned to Sharkaphung with a vision: to start his own business. But the journey was far from easy. The villagers were skeptical, viewing his aspirations as impractical and risky. “Why take such a chance?” they asked. “Why not find a steady job and ensure a secure future?” But Shangreiso had a fire in his heart and a vision in his mind that couldn’t be extinguished by doubts. He was determined to prove that his ideas, born out of passion and a desire to uplift his community, could indeed become a reality.
With little capital but a wealth of determination, Shangreiso began exploring the local resources available to him. He noticed that Sharkaphung, though remote, had access to various raw materials that could be used to create marketable goods. He saw potential where others saw limitations. Slowly, he began experimenting with small-scale manufacturing, using whatever resources were within reach. His initial attempts were humble—crafting simple items that he believed would have value in the local markets. Through trial and error, he honed his skills, learning from each setback and celebrating each small victory. Every time he made a sale, it reinforced his belief that he was on the right path.
As his small business began to take shape, Shangreiso realized the importance of legitimacy and compliance. He decided to formally register his business, naming it “S Tastes,” a brand that he hoped would one day resonate beyond the boundaries of his village. He went through the process of obtaining an Udyam registration under the Ministry of Micro, Small and Medium Enterprises (MSME) in India, which officially recognized S Tastes as a micro-enterprise. This registration was more than just a formality; it was a validation of his efforts and a stepping stone towards a brighter future.
Around this time, he also obtained an FSSAI (Food Safety and Standards Authority of India) certification, which allowed him to venture into food manufacturing—a field he had always been interested in. The certification opened doors for him, enabling him to produce goods that met quality standards and could be sold in larger markets. He expanded his product line, focusing on items that leveraged the unique resources of his region. His products began to gain popularity not only in Sharkaphung but also in neighboring villages, as people recognized the quality and authenticity that S Tastes represented.
As his business grew, Shangreiso faced new challenges. Managing finances, sourcing raw materials, and navigating the logistics of rural supply chains were daunting tasks. However, he approached each challenge with the same resilience and determination that had driven him from the beginning. He knew that his business was not just about profit; it was a means to create employment and improve the quality of life in his community. He hired locals, providing them with training and stable income, thereby creating a ripple effect of empowerment in Sharkaphung.
In time, S Tastes became a symbol of hope and inspiration in the village. Young people, who once saw government jobs as the only path to success, began to dream of starting their own ventures. Shangreiso’s journey had shown them that with passion, hard work, and perseverance, it was possible to achieve something extraordinary even in a small village. His success also attracted attention from local authorities, who recognized the positive impact his business was having on the community. They offered support and guidance, helping him to access government schemes and incentives designed to promote rural entrepreneurship.
One of the defining moments for S Tastes was when Shangreiso obtained a GST (Goods and Services Tax) registration. This not only enabled him to expand his market reach but also positioned S Tastes as a credible, tax-compliant business. With his products now reaching customers across Manipur, he began to dream of scaling further, of one day making S Tastes a brand recognized throughout the entire Northeast region. His journey had come full circle—from a young boy with a quiet dream in a small village to a respected entrepreneur whose business was making a real difference.
Looking back, Shangreiso reflects on how far he has come. He remembers the early days, the doubts, the struggles, and the small victories that kept him going. He realizes that his story is not just about business; it is about resilience, vision, and the power of dreams. He hopes that his journey will inspire others, not only in Sharkaphung but in villages across India, to believe in their potential and to pursue their dreams with courage.
Today, S Tastes stands as a testament to what can be achieved with passion and perseverance. It is more than a business—it is a beacon of hope, a symbol of possibility, and a reminder that greatness can emerge from even the humblest beginnings. Shangreiso Shinglai’s journey is a story of transformation, not only of his life but of his community, and it serves as an inspiring example of the impact one person’s dream can have on the world around them.

Challenges on the way
Financial Limitations
Starting with minimal capital, Shangreiso faced significant financial limitations. Without enough funds to invest in essential machinery, he was forced to rely on manual production methods, which limited his output, slowed down production, and made it challenging to meet market demands or scale his business efficiently.
Community Skepticism
Coming from a traditional, agrarian background, Shangreiso encountered skepticism from his community. People doubted the viability of his entrepreneurial ambitions, preferring the security of conventional jobs. This lack of support left him feeling isolated, adding an emotional hurdle to his already challenging journey.
Market Entry Barriers
Establishing his brand in a crowded market was a daunting task. Customers were wary of trying a new, unknown product, making it difficult for Shangreiso to gain initial traction. This struggle for consumer acceptance slowed his growth and hindered his efforts to build a strong customer base.
Navigating Government Assistance
Accessing government support and financial schemes like the PMFME proved challenging. Shangreiso had to navigate complex processes, unfamiliar paperwork, and bureaucratic delays, which demanded significant time and persistence, especially without prior experience in dealing with such formalities.
Logistical Difficulties
Operating from a remote village added logistical challenges to Shangreiso’s business. Sourcing raw materials and transporting products to market were both costly and time-consuming, impacting his profitability and requiring meticulous planning to ensure timely deliveries and consistent production.
Balancing Quality and Cost
With limited resources, maintaining product quality while controlling costs was a constant struggle. Shangreiso needed to balance affordable production methods with the high standards required to gain customer trust, a delicate balance that added pressure to his manufacturing process.
Shangreiso's Objectives
Establish a Profitable and Sustainable Business
Shangreiso aims to create a profitable enterprise that can sustain itself financially over time. His goal is to build a steady revenue stream, reinvest profits, and maintain a strong foundation for future growth, ensuring his business remains viable in the long run.
Foster Local Employment Opportunities
As part of his mission, Shangreiso seeks to provide jobs for people in his village and surrounding areas. By hiring locally, he aims to contribute to economic development in his community, reduce unemployment, and encourage skill-building among residents.
Build Brand Recognition and Consumer Trust
One of Shangreiso's key objectives is to establish S Tastes as a trusted and recognizable brand. Through high-quality products and consistent service, he wants customers to see his business as reliable, helping to build a loyal customer base.
Expand Product Range and Market Reach
Shangreiso intends to diversify his offerings and enter new markets over time. By expanding his product line and reaching customers beyond his immediate region, he aims to grow his business footprint and increase market share.
Maintain High Quality Standards on a Budget
Quality is a priority for Shangreiso, even with limited resources. He aims to balance affordability and quality in his products, ensuring customers receive value without compromising standards, which is essential for long-term brand loyalty.
Contribute to Community Development and Inspire Others
Beyond his business goals, Shangreiso hopes to inspire aspiring entrepreneurs in his community by setting an example. He aims to show that with hard work and dedication, it’s possible to succeed, encouraging a culture of entrepreneurship in his village.